Why Meta Descriptions Still Matter
An engaging meta description will drive more people to click on your website in search results. This is important even if Google only shows meta descriptions 37% of the time .
2 google rewrites meta descriptions study.cn
For example, if your page gets 50,000 visits per month, Google will show a meta description for an average of 18,500 visits. In this case, even if your page CTR was only increased from 4% to 4.5%, it would add almost 100 clicks.
So while you shouldn't spend too much time on meta descriptions, it's worth taking a minute to answer one of the questions on the page:
Is the page designed to drive organic traffic?
Is it possible to share the page on social media?
The second question may require some explanation.
You can see that when a page is shared on social media, it pulls the description from the Open Graph meta tags .
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However, if you haven't set an OG or Twitter description, it will show the meta description. So if you only want to set one of the tags, you should set the meta description.
Entering the creation process. …
How to write a meta description
Follow these five steps to create your meta description quickly and easily:
Expand title tag
match search intent
use active voice
Deployment meta description
Get started now.
1. Expand the title tab
Always think of the description as a complement to the title tag . The title should summarize the page using some main keywords country email list related to the topic. Meta descriptions are an opportunity to further supplement the content.
4 check broken links meta description
In the above case, a short description can motivate the user to click our broken link checker because:
It checks pages and websites.
It takes into account internal and external links.
Tools are fast.
This is not a bootstrap trap; you can use it directly on the page.
Don't worry about too many keywords here. More importantly, you want to create content that is relevant to your readers and attracts clicks. Use your USP where appropriate.
2. Match search intent
Search intent is the “why” query people make. In other words, what are most people looking for when they search for your main keyword?
Do they need any information?
Do they want to buy something?
Are they looking for a specific website?
Do they want to quickly find an answer to a question?
You can use search results as a proxy. Google strives to provide searchers with the most relevant results, so look for commonalities in your top-ranking page snippets.
For example, almost all "meta description" results show the definition in the abstract...