Product development strategy refers to the corporate strategy applied to the product development process. The annual strategic planning process for a product is a small aspect of the company's overall strategic planning. The larger category email list strategic plan provides a "north star" to guide and deploy all capital within the company. and assets. Product development category email list strategy is linked to corporate strategy in several ways, such as: The company's technical center; Core products, adjacent products, transformation products; distribution channels; market segmentation, etc.

For cross-functional teams, this connection can be very helpful in understanding how their efforts will fit into the bigger picture of the enterprise, which is often referred to as alignment. In addition, product development strategy is category email list related to budget and spending, mainly in the following areas: How much should the company invest in new product development? How much should companies invest in new product ideas? What is the category email list correct portfolio of company products? How should this portfolio change based on the company's risk tolerance and maturity? Should the company continue to invest in existing products or their existing target markets.

Typically, investments in new product development are grouped according to the risk assumed, for example, if a company uses a risk-based category email list approach to organize its projects, a company's products can be grouped into three types: Core Products; adjacent products; Transformation product. According to research, a stable company category email list in a mature industry may allocate 70% of resources for core products, 20% for adjacent products, ocate less than half of its development investment to a core or existing product because the company doesn't have a large, established target market and is willing to take greater risks when creating a new product.