The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to you.

In this guide, you’ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business.

What is pull marketing?

Pull marketing is a marketing strategy that focuses on getting your target customers to discover your brand, products, and services.

Pull marketing tactics

Here are three examples of pull marketing tactics.

1. Search engine optimization (SEO)

Customers turn to Google whenever they’re looking for an answer to a question or solution to a problem. Along the way, while searching, they discover many brands, products, and services.

If you want your brand to appear for these queries, you’ll have to do SEO. SEO is the practice of optimizing your website and its webpages to rank higher on search engines.

Broadly speaking, SEO involves:

Discovering the words and phrases your customers use to 1) describe the problems your product solves and 2) find your brand or products similar to your brand.

Optimizing your website and its webpages to stand a higher chance of ranking for these keywords.

Getting people to link to your pages, either building them or earning them organically.

If you want to learn more about SEO, I highly recommend watching this course in its entirety.

2. Word of mouth

Customers who like your product will tell their friends and family about it. And research from Nielsen shows that 83% of people trust recommendations from their friends and family.

recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.

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Getting more positive word of mouth is mostly out of your control. However, you can attempt to influence or encourage your customers to tell their friends about you.

This means creating a great product, building a likable and well-respected brand, and regularly engaging with your customers.

Recommended reading: Word-of-Mouth Marketing: A Simple Tried & Tested Guide

3. Social media

While paid advertising on social media is considered push marketing, the organic side is pull marketing. That means:

Creating fun, engaging, and helpful content.

Building a following.

Interacting with your audience.

Recommended reading: What Is Social Media Marketing?

What is push marketing?

Push marketing is a marketing strategy that focuses on placing your products or services in front of your target customers.