Landing pages “Made in USA” ads and organic listings should direct consumers to dedicated “Made in USA” landing pages. These pages must specifically state that the company manufactures its products in the United States or that the brand name products listed have been verified by the retailer to be made in the United States. Product Pages To make it easier for consumers to find products made in the United States (and to comply with the FTC standard), companies must
specifically state the "country of manufacture" for all components that make up a product. I realize that verification is a lot of work, but as a consumer, finding products made in the USA, from materials sourced in the USA, is like a triple jewelry retouching service win: for the manufacturer, for the consumer and for the US economy. I could give half a dozen more recommendations regarding search, usability, content, messaging, etc.,
but this article has already passed its limit. If you're an experienced search marketer, you've probably noticed a lot of them already. In Part 2, I'll explain how companies can get the word out about their "Made in the USA" products through content, link building, public relations, and social media. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.