Featured Reply to @Mark
Tends to do more good than bad.
The short video field has rapidly entered the stock market, and users need constant freshness and stimulation. Long video is an inevitable way to retain the user's flow experience.
On the one hand, the creative ability of platform users has been accumulated for a long time, and they have the ability to create longer videos. On the other hand, film and television works need to use time to accumulate depth, which can be seen as a transition to the form of micro-films, enriching the content of the platform and having more room for imagination.
@maco
Based on the need to expand Douyin’s development phone number list categories, the advantages should outweigh the disadvantages. But for Douyin's existing positioning, the audience of the 15-minute video obviously needs to be re-analyzed.
Douyin is popular because it is grounded and meets the needs of ordinary people to quickly copy and paste the behavior of Internet celebrities; the current short video content should gradually reach the point of aesthetic fatigue, which is completely supported by self-healing content in a short period of time. Douyin There may be a bottleneck.
Once the video reaches 15 minutes, it is comparable to a short drama or an episode. Whether it can attract the audience to stay is very demanding on the producer/team, and it does not meet the fragmentation time of most audiences due to the length. Relax, so who is the target audience for this type of video? Groups with requirements for content? Is the content good enough to have the willingness to spread, and the resonance time between the communicator and the receiver is prolonged. Once interrupted, will it reduce the demand for communication? ——Of course, this part of the problem may be learned from station B.
Finally, I guess from the positive side: 15-minute videos will have a separate viewing area, and the review requirements are high. The production sources may be divided into two categories: professional refinement and ordinary grassroots, which not only meets the exposure needs of celebrities and other professionals, but also provides animation, Students majoring in film and television bring more traffic opportunities, and even ordinary people's desire for self-directed dramas will be released more.