Apr 12, 2022
In Lesson Plan Ideas
Running an agency means wearing multiple hats. Whether it be preparing for a pitch, sending out proposals, communicating with clients, B2B Email List reporting to Management, or simply keeping your employees satisfied—all those activities are just what’s visible on the outside.While managing all of the above, you need to constantly pay attention to keeping your agency in the black. Because workflows may vary, but in the end, what matters most is constantly increasing profitability.How will you do that? In short, you need to keep a close eye on the metrics that keep your agency profitable. But knowing whether or not your agency is profitable isn’t something you’ll feel in your gut. Profitability is based on actual numbers and many different factors will influence those numbers.Below, we’ve chosen and covered the seven key performance indicators that you can monitor in Productive. We believe these KPIs are essential to watch to keep your agency profitable.KPI #1: Number of Pre-qualified Leads In Your Sales FunnelWe’re sure you have a system of attracting new leads and converting them into clients. The question here, though, is: how do you measure your number of pre-qualified leads? Knowing that number gives you a starting point for predicting where your sales will be in the next quarter. The key here is to focus on qualified leads.