Apr 30, 2022
In Lesson Plan Ideas
In 2013, the sales of tea e-commerce in my country was close to 8.5 billion, and the total output value of tea in that year exceeded Fax Lists 100 billion; in 2014, the sales of tea e-commerce in my country just exceeded 10 billion. In other words, the scale of tea e-commerce transactions only accounts for about 10% of the total output Fax Lists value of tea. Among them, integrated e-commerce platforms such as Tmall and Dangdang accounted for 90% of the total transaction scale. And vertical e-commerce only accounted for 10%. So, as tea as a commodity, why is its e-commerce transaction still Fax Lists not prosperous? Liu Kuang believes that it is mainly caused by the following reasons. 1. The first reason for this is probably the consumer group of tea. At present, the age of domestic tea consumers is Fax Lists generally above 35, especially for some middle and high-end teas. Among these people, there are few frequent online shoppers. As for the young group under the age of 35, as the mainstream consumer group of domestic e-commerce, they themselves do not Fax Lists have high demand for tea, and they have not developed the habit of drinking tea. Most of them buy tea online because they are giving gifts. in the case of. This has led to a phenomenon: those who buy tea do not shop online, and those who do not buy tea often shop online. 2. At present, Fax Lists the quality of tea in the entire domestic e-commerce platform is uneven, and there are even many fakes.