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Village live Fun & entertainment
Aug 02, 2022
In Lesson Plan Ideas
This year is a year when consumption returns to rationality. The voices of young people against consumption assassins are wave after wave. Ice cream assassins, cake assassins, and plum assassins... They express their dissatisfaction with the pricing of these products on social networks. Correspondingly, some brands should also focus on the essential needs of users. The trend of new tea brands this year is to cut prices. Hi Tea, Nai Xue’s tea, and Lele Tea are all launching lower-priced products to attract a wider user group. Among them, HEYTEA has attracted young people to go to the store to buy, punch in, and post pictures on social networks through several co-branded milk teas with an average price of more than ten yuan. The launch of these affordable products did not affect the brand tonality of HEYTEA, but appeared to be more dynamic. Moreover, the two co-branded milk teas of Hiroshi Fujiwara and "Meng Hualu" have also gained a wave of topics. Brand b2b data tonality and trendy feel do not necessarily have to be highlighted by high prices. The brand plays well, and the milk tea of ​​more than ten yuan is also very trendy. A brand that does not want to be an assassin is a good brand. One, joint name "Menghualu" has become the "nurse" of the tea industry. Before the episode was over, the new tea brands were already busy with co-branding. Nai Xue's tea in the store imitated the "Zhao's Tea Shop" in the play, and launched "Hongguo Liuli Drink" and "Panxia Douer Cake", borrowing from Pan'er's "Red Fruit Drink" and Sanniang's cakes. HEYTEA has designed "Xi·Half Covered Face" and launched co-branded tea drinks, "Perilla Powder Peach Drink" and "Menghua Tea Xi·Diancha", corresponding to the "Perilla Drink" in the play and the ordering of Chinese tea culture . For the "luren" (self-proclaimed fans of "Menghualu"), if you can't drink the wedding wine of the "Gu Panshenghui" CP, if you come for a drink, you should follow the party. However, Nai Xue's joint name is limited to Shenzhen, and "recording people" from other places can only be passers-by. On Xiaohongshu, the "luren" who shared the co-branding of Heytea and "Menghualu" were more active.
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