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Sumaiya Khatun
Apr 04, 2022
In Lesson Plan Ideas
Based on the same meta-analysis on Whatsapp Mobile Number List more than 100 brands, our benchmark is as follows: if less than 5% has an association in that category (eg 'price'), we call it late. 'Price' is mentioned so little that it is hardly linked to the brand. Between 5% and 15% we call an association 'weak'. It is an Whatsapp Mobile Number List association that could do something for the brand, but too few people have that association yet. And we call an association strong if more than 15% of the respondents have this association with the brand.It is striking that with Johan Derksen Whatsapp Mobile Number List the picture does not actually change. It remains a football analyst from Veronica Inside with an opinion of his own. Although he is seen as a racist by a Whatsapp Mobile Number List small part. Associations such as honesty, mustache and humor/jokes also become slightly stronger. At Akwasi the change is very big: the second Whatsapp Mobile Number List association in the Akwasi brand has become Black Lives Matter, the strongest association after 'rapper'. It seems that BLM has had a huge impact on the image of Akwasi, who is still a rapper, but one that is completely colored by BLM, black pete and discrimination. Furthermore, Johan Derksen comes up. Interesting, because Akwasi is not mentioned when people think of Derksen. How are these associations loaded? We looked at the associations, but Whatsapp Mobile Number List how are they loaded? And are they unique? The research clearly shows that if Whatsapp Mobile Number List we look at all associations, those in Johan Derksen are slightly positively charged (score 4.3 on a 7-point scale) and strongly unique (score 5.3). Those of Akwasi are significantly negative, although not strong (score 3.7) and not significantly Whatsapp Mobile Number List unique (score 4.1). We have categorized the associations in order to take a good look at the strengths and weaknesses in the positioning of both personal brands. This enables us to determine what strong (categories of) associations are and to test them Whatsapp Mobile Number List for positivity and uniqueness.
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Sumaiya Khatun
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